I’m so glad you’re coming to our Virtual Open House.

The decision to join Circle of Success is an important one.

One that can be life changing …

So many AWAI members have made the leap — and careers have soared.

You’ll hear from four of them Friday — each of them achieving their unique version of what the writer’s life means to them, thanks in great part to the access and the support they get through Circle of Success.

They’ll share their unique stories… tell you how they used the many benefits of membership to accelerate their success… and reveal the most crucial success secrets they learned along the way.

Now…

Because it’s such a big and important decision, we want you to have all the facts before you decide.

That’s the sole reason for the Virtual Open House.

Over the course of an hour or so, we’ll show you all the benefits of Circle of Success and how to put them to work for you.

• We’ll talk about the direct-response industry and the vastness of the opportunity that awaits you.
• We’ll explain how the initial Career Action Plan (“CAP”) call works, where we get on the phone with you… talk about your interests, your background, your goals as a writer, the kind of money you’d like to make, and what your passions are, and recommend a niche in which you can begin your focus.
• We’ll talk about how we put together a learning path tailored just for you, so you can gain the skills you’ll need to be successful in your chosen niche as quickly as possible.
• We’ll show you how the Circle of Success–exclusive mentoring program works — and how you’ll have someone you can turn to whenever you are stuck… need encouragement… or are ready to move to the next stage of learning.
• We’re going to talk about our all-new Circle of Success Members-Only Summit series — regularly scheduled one-, two-, and three-day “deep dives” into the most important aspects of writing and business building. (Learn Tuesday how you can access our most recent Getting Clients Summit, hear from real marketers looking for writers!)
• You’ll hear about our Circle of Success–exclusive online Targeted Learning Classes, where you master the core elements of every sales message: headline, lead, body copy, evidence and proof, offer, and “call to action.”
• We’ll tell you more about our Simulated Training, where you get to become a “de facto” writer for AWAI, work on a real letter for a real project under the direction of Sandy Franks, our copy chief, and learn what it’s like to work with a real-world client from start to finish.
• We’ll explain the process for connecting to and writing alongside “A-level” writers and copy chiefs, like our own Sandy Franks and Paul Hollingshead. A great benefit of Circle of Success is that these folks are available to you when you need to collaborate on an important project for any client.
• We’ll show you how to reserve your free spot at our FastTrack to Copywriting Success Bootcamp and Job Fair — and the special perks you get when you’re there.
• We’ll talk about how we can help you with the business-building side — like getting a self-marketing plan together… creating a portfolio of polished work you can show clients… setting up your personal website… and even helping you make that all-important “first connection” with a dream client.

This is just some of what we’ll cover.

We’ll also cover a topic that’s top of mind for all aspiring copywriters — whether you become a Circle of Success member or not: What’s the next step I should take right now to advance my career?

The answer may not only surprise you — but inspire you.

Now…

You’ll want to take notes, because then it’ll be your turn.

Ask any questions you have for me or my guests as they occur to you — in real time. And we promise not to end the event until every last one of your questions has been answered.

So again — I’m thrilled you signed up.

I hope, like me, you can’t wait.

To that point, it’s very important that you mark your calendar and set an alert so you don’t miss the Virtual Open House or inadvertently schedule something else.

Remember the date: Friday, November 10, at noon Eastern Time!

To your success,

Katie Yeakle
Executive Director, AWAI

P.S. VERY IMPORTANT: If you have any interest whatsoever in joining this, the industry’s highest level of personalized training — even on the very generous trial basis — it’s VITAL that you tune in to Tuesday’s Encore event and stay on until the end to hear a special membership announcement.

See you then! 

We’re moving closer to our big event.

I hope you’re as excited as I am.

In my earlier note, I gave you a quick preview of just some of what’ll happen when you join us Tuesday…

What you’ll learn…

The people you’ll meet…

The enormous impact it all can have on you, your family, your lifestyle, your freedom, your income, and your future.

Today I’d like to take a step back… and give you a little bit of background on the origins of Circle of Success — how it came to be.

Because it’s important for you to know why and how a resource like Circle of Success exists — before you immerse yourself in it.

Like all meaningful business innovations, it happened very organically.

And by that, I mean the idea for Circle of Success came from our students.

Aspiring writers like you.

And we can trace it all back to one person — a woman you’ll meet, in fact, during Friday’s live Open House.

Her name is Pam Foster.

Pam joined AWAI way back in 2005. Before there was any Circle of Success.

Like so many AWAI members who dream of writing, she was working in a job that didn’t exactly thrill her… in a cubicle… for a corporation… from 9 to 5… with little chance of advancement… with two weeks of vacation a year… doing work that was, as she put it, less than inspiring.

Not terrible… just not what she had envisioned for her life early on.

Then she got a letter from AWAI in the mail.

She’d always been a “writer” — but she had no idea you could make so much money with direct-response writing… in any niche that interested you.

She was intrigued, but also skeptical.

Still, she joined AWAI anyway…

In fact, she even got her boss to pay for the writing program she bought from us, convincing him it would help her in her job!

Well… it did more than that.

Within a year, she was able to leave her corporate job and make enough money as a freelancer to replace her income. In fact, her former boss — the one who paid for her program — was her first client!

But she wanted more.

Yesterday I told you how Circle of Success was inspired by AWAI member Pam Foster and her “Delray Motivators”.

That little support group of AWAI members helped Pam and her Bootcamp friends keep learning and writing every day…

As a result, they not only wrote better sales copy faster… but they were able to land new clients and start making money as writers quicker than they ever imagined.

Proof that motivation is a major key to success.

Fast-forward more than a decade later, and you now have Circle of Success…

Only instead of just other AWAI members championing your success, you have the entire industry behind you:

• “A-level” copywriters…
• Top marketers…
• Professional mentors…
• Experienced coaches…
• Veteran copy chiefs…
• Teachers…

And, of course, ALL of us here at AWAI — Rebecca Matter, Paul Hollingshead, Mark Ford, Sandy Franks, me — and all our industry contacts, partners, and high-level influencers.

Ask any current Circle of Success member and they’ll tell you — stepping up to this level is like operating in an entirely different league.

There’s a flurry of activity around you.

You have support and guidance at every turn.

You’re constantly writing, getting feedback.

You can feel your abilities and confidence growing day by day.

Expert help is always just a phone call or an email away.

Land a new client and not sure what to do? Call your Circle of Success mentor.

Struggling to write an email, landing page, sales letter? No problem. Tell your mentor you need help, and an expert copywriter will step in to rescue you!

That’s what Circle of Success is all about.

It’s the “full force and might” of an organization with over 24 years of experience training new writers… a network of professional writers with deep connections to the industry… experts standing by to help you whenever you need it, whatever the problem…

In fact, there are so many ways Circle of Success can help you that the toughest part of membership is knowing and understanding all the benefits!

That’s why we’re holding Friday’s Open House.

My guests and I are going to unravel the many, many benefits and show you how all these high-level pros work together to keep pushing you forward toward your goals.

I think you’ll be very excited… and very impressed.

Today, though, I want to give you some insight into three of the most popular Circle of Success member benefits…

Benefits you’ll experience immediately — and that can make your journey to success 100 times faster, easier, and — just as important — more fun.

But first — a little bit about why copywriters today can really benefit from these high-level benefits…

The Game Has Changed…

Used to be, if you wanted to become a copywriter, you had only a few choices.

That’s because only a handful of industries were suited to direct mail — and by “direct mail,” we mean writing a sales letter, putting it in an envelope, and mailing it.

Then came the Internet, and everything changed.

Now, instead of just financial newsletters, health products, Business-to-Business, and a few consumer products being suited to direct response…

Virtually every business in every niche can benefit from persuasive writing: travel and leisure, food and drink, parenting, crafts, personal fitness, pets, gardening, interior design, personal finance, photography, cars, boating, hobby sectors, gold and gold coin collecting, art, golf — the list goes on and on.

Not only are there thousands of companies in all these niches, but there are now dozens of ways to promote them — through websites, online ads, content articles, blogs, email campaigns, e-zines, e-letters, HTML letters, VSLs, video presentations…

The opportunities are endless.

Then COVID-19 came along, and companies large and small had no choice but to ratchet up their digital marketing efforts even more… just to survive!

And you know what? They discovered that marketing online, engaging customers with fresh content, making their websites user-friendly, sending useful information and creative offers to clients via email…

Was not only cost-effective — but worked like gangbusters!

All helping lead to a phenomenon we reported on just a few days ago…

Something research firm McKinsey called “The Leap” — where 10 years of anticipated growth in e-commerce sales happened… in just 90 days!

I shouldn’t have to tell you what that means for copywriters RIGHT NOW 😀

But even though all this NEW opportunity is great news and very exciting for new copywriters breaking in…

It can also be head spinning, if not downright intimidating.

Writers today have so many options.

Should you choose Business-to-Consumer (B2C) or Business-to-Business (B2B)?

Which niche should you focus on within that group?

What companies should you write for?

What kind of copy do they need?

And most importantly — which skills do you need to learn… in what order… and how do you learn them?

As a Circle of Success member, you don’t have to sweat it.

That’s because you’ll know exactly what to do… at every step of the process.

It Starts with a Personal Call

It starts immediately with something we’ve named the CAP Call.

“CAP” stands for Career Action Plan — and it’s the very first step in your Circle of Success journey.

The reason for this call is very simple: to determine the very best niche for you based on your personal interests, the work experience you’ve gained so far, what you perceive to be your strongest assets, and, of course, your income goals.

Over the course of this conversation with Rebecca, one of AWAI’s high-level mentors, or me, we’ll narrow down the very best possibilities and leave you with a number of options to choose from.

If you already know which niche — even better!

We’ll spend our time together talking about all the possibilities for you as a copywriter… what will be expected of you… some of the sub-niches you can explore… the companies you could be writing for… even some ways to use copywriting to generate passive income for you in your chosen niche.

It’s a very valuable call, and Circle of Success members love it.

That’s because it once and for all eliminates “paralysis by analysis” — that helpless feeling of not being able to take action because of all the choices in front of you.

Your Personal Path

Once we’ve completed our CAP call together — it’s on to your personalized learning path.

That’s where we lay out a step-by-step educational plan especially for you — based on the niche you’ve settled on.

Of course, no one plan is like another.

We may encourage you to finish your Six-Figure Copywriting program if you haven’t already. That provides you with a solid foundation in direct-response and persuasive writing.

Then we may set you up for our online Targeted Learning Classes — the Circle of Success exclusive, advanced teaching where we drill down the five elements of the sales letter — headline, lead, body copy/proof, offer and close.

Then we’ll move you into programs more closely connected with your niche…

Find you spec assignments to work on that are connected to your niche — and have you work with a writer or a mentor who has had some experience writing what you want to write.

Of course, if you decide you want to move into Business-to-Business, your learning will take a different path, where the focus will be on persuasive writing connected to the business buyer and their unique needs.

The point is, as a Circle of Success member, everything is tailored to you.

Everyone Benefits from a Mentor

And I mentioned mentors.

Every Circle of Success member has access to mentors at every stage of the learning process.

Mentors are available to help you whenever help is needed. Some have likened the Circle of Success mentor program to having a personal concierge throughout your entire educational journey… and beyond.

Wondering what step to take next? Ask your mentor.

Looking for a specific course? Your mentor will get it for you.

Need help with an aspect of the writing process? Your mentor can help you.

Want feedback on a piece of writing? Email your mentor.

Want to work with Paul Hollingshead, Sandy Franks, or someone else on a specific writing project? Your mentor can arrange it.

Want an introduction to a specific client? Ask your mentor.

Even if you want to switch niches — your mentor can help you make all the arrangements necessary for getting you a new, updated learning path and on your way.

Bottom line: Your mentor is there to help, support, encourage, and guide you at every step.

The combination of the CAP call… your customized learning path… and mentors to help you every step of the way makes learning so much easier…

And your chances of success are so much greater.

That’s why it’s no accident that our most successful AWAI members are, indeed, Circle of Success members who have taken full advantage of all these personalized benefits

They immediately recognized that having a team of people behind you, championing your success, is so much easier than “going it alone.”

In fact, at Friday’s Open House you’ll hear from four AWAI writers who have used their Circle of Success memberships in very different ways to achieve their dreams of living the writer’s life.

And remember — each has agreed to reveal their #1 secret for success — a tip you can use whether you decide to join Circle of Success or not!

And remember too…

Today I touched on just three of the benefits of Circle membership — the CAP call, the customized learning path, and personalized mentoring.

November 10 (Friday) at Noon Eastern…
Mark Your Calendar Now!

There are many, many additional benefits of Circle of Success membership we’ll be covering in far more detail during our Virtual Open House tomorrow…

Including details on our brand-new Summit series, exclusively for Circle of Success members.

You do not want to miss it…

Especially if you’re thinking that now could be the right time in your life for Circle of Success membership.

That’s because, for you, I’ll have a very special announcement during our broadcast — something only Virtual Open House attendees will get.

If you haven’t already — be sure to mark the time and date in your calendar: tomorrow, Friday, May 25, at noon Eastern. You can use the Add to Calendar button to add the event to your electronic calendar.

And just to be safe, my team and I will be sending you instructions for logging on to our encore event, so please look for those the morning of the Big Day!