AWAI presents …

Encore Event

Thursday, July 9th — Noon ET

Join Katie Yeakle and her special guests LIVE as they reveal everything you need to know about Circle of Success — including the latest details on our Circle-only mentoring program and customized learning paths.

The event begins in:

  • Overview
  • Inside Look
  • Incredible Inspiration
  • More Successful, Faster

Congratulations — You’re All Set!!

Mark Your Calendar:
Thursday, July 9th at Noon, Eastern Time

You’re all signed up and ready to go!

Your spot has been saved for Thursday’s Virtual Open House with Katie Yeakle and her special guests …

You’ll learn the “inner workings” of Circle of Success — how the many aspects of this remarkable program work together.

Remember, Circle of Success is the only structured, educational program in our industry that combines targeted learning, personal training, mentoring, collaborative writing, personalized feedback, and high-level access — to A-level copywriters, top-tier clients, marketers, and other influencers within our industry.

And on Thursday, you get to see how they all work together to create a learning experience like no other.

Plus, you’ll hear from three Circle of Success members who are living the dream making a great living writing copy for major clients.

They’ll tell you about their personal journeys — and share insights they gained
along the way, so you can start using them to achieve your own success!

And because this Virtual Open House is live and happening in real time — you’ll be free to ask Katie questions!

So, start making a list of everything you’ve always wanted to know about Circle of Success — and bring them with you Thursday.

be on the lookout for special “Virtual Open House Updates” we’ll be
sending via email, and posting to this website, each day leading up to

And feel free to shoot Katie a private message with anything you’d like to see covered during Thursday’s live event.

An “Inside Peek” Into Thursday’s “Live” Circle of Success Open House…

And the One Thing You Should Do NOW to Get the Most Out of this Event

I’m so glad you’re coming to our Virtual Open House on Thursday.

The decision to join Circle of Success is an important one.

One that can be life-changing …

Just ask the hundreds of AWAI members (that we know of) who have made the leap – and watched their careers soar.

You’ll hear from three of them on Thursday – each of them achieving their unique version of what the writer’s life means to them, thanks in great part to the access and the support they get through Circle of Success.

They’ll share their unique stories… tell you how they used the many benefits of membership to accelerate their success… and reveal the most crucial success secrets they learned along the way.


Because it’s such a big and important decision, we want you to have all the facts before you decide.

That’s the sole reason for Thursday’s Virtual Open House.

Over the course of an hour or so, we’ll show you all the benefits of Circle of Success and how to put them to work for you.

  • We’ll talk about the direct-response industry and the vastness of the opportunity that awaits you.
  • We’ll explain how the initial Career Action Plan (“CAP”) call works, where we get on the phone with you… talk about your interests, your background, your goals as a writer, the kind of money you’d like to make, what your passions are, and recommend a niche in which you can begin your focus.
  • We’ll talk about how we put together a learning path tailored just for you, so you can gain the skills you’ll need to be successful in your chosen niche as quickly as possible.
  • We’ll show you how the Circle of Success-exclusive mentoring program works – and how you’ll have someone you can turn to whenever you are stuck… need encouragement… or are ready to move to the next stage of learning.
  • We’ll show you how to master all the “collateral writing projects” any client will ask you to write – projects that can improve your letters’ response and bolster your income dramatically.
  • COS’s Master Copywriter, Will Newman, will be joining us to talk about our Circle of Success-exclusive online Targeted Learning Classes, where you master the core elements of every sales message: Headline, lead, body copy, evidence and proof, offer, and “call to action.”
  • We’ll tell you more about our Simulated Training, where you get to become a “de facto” writer for AWAI, work on a real letter for a real project under the direction of Sandy Franks, our Copy Chief, and learn what it’s like to work with a real-world client from start to finish.
  • We’ll explain the process for connecting to and writing alongside A-level writers and Copy Chiefs, like our own Sandy Franks and Paul Hollingshead. A great benefit of Circle of Success is that these folks are available to you when you need to collaborate on an important project for any client.
  • We’ll show you how to reserve your free spot at our FastTrack to Copywriting Success Bootcamp and Job Fair – and the special perks you get when you’re there.
  • We’ll talk about how we can help you with the business-building side – like getting a self-marketing plan together… creating a portfolio of polished work you can show clients… setting up your personal website… and even helping you make that all-important “first connection” with a dream client.

This is just some of what we’ll cover.

We’ll also cover a topic that’s top of mind for all aspiring copywriters – whether you become a Circle of Success member or not: What’s the next step I should take right now to advance my career?

The answer may not only surprise you – it will inspire you.


You’ll want to take notes because then it’ll be your turn.

Ask any questions you have for me as they occur to you – in real time. And we promise not to end the event until every last one of your questions has been answered.

So again – I’m thrilled you signed up.

I hope, like me, you can’t wait for Thursday to come.

To that point, it’s very important you mark your calendar and set an alert so you don’t miss Thursday’s Virtual Open House or inadvertently schedule something else.

If you like, we’ll send you an event invite that will automatically block off the date and time on your computer’s or smartphone’s calendar. Just use the button below, choose the calendar you use, and you’ll be good to go.

Until then, I have much more to share with you in the days ahead… leading up to Thursday…

Including tomorrow, when I’ll tell you the story about how Circle of Success came to be – and the incredible woman who inspired it.

Meanwhile, be sure to check back here regularly to view all the updates!

The Story of One Incredible Woman – and How She Became the Inspiration for Circle of Success

Plus: Have You Taken this Crucial Step to Getting the Most out of Thursday’s Open House? See Below!

We’re moving closer to our big event.

I hope you’re as excited as I am.

Yesterday, I gave you a quick recap of just some of what’ll happen when you join us Thursday…

What you’ll learn…

The people you’ll meet…

The enormous impacts it all can have on you, your family, your lifestyle, your freedom, your income and your future.

Today I’d like to take a step back… and give you a little bit of background on the origins of Circle of Success – how it came to be.

Because it’s important for you to know why and how a resource like Circle of Success exists – before you immerse yourself in it.

Like all meaningful business innovations, it happened very organically.

And by that I mean, the idea for Circle of Success came from our “customers.”

Members like you.

And we can trace it all back to one person – a woman you’ll meet, in fact, during Thursday’s Virtual Open House.

Pam Foster

Her name is Pam Foster.

Pam joined AWAI way back in 2005. Before there was any Circle of Success.

Like so many AWAI members we talk to, she was working in a job that didn’t exactly thrill her… in a cubicle… for a corporation… from 9 to 5… little chance of advancement… two weeks of vacation a year… doing work that was, as she put it, less than inspiring.

Then she got a letter from AWAI in the mail.

She’d always been a “writer” – but she had no idea you could make so much money with direct-response writing… in any niche that interested you.

She was intrigued, but also skeptical.

Still, she joined AWAI anyway…

In fact, she even got her boss to pay for the program she bought, convincing him it would help her in her job!

Well… it did more than that.

Within a year, she was able to leave her corporate job and make enough money as a freelancer to replace her income. In fact, her former boss – the one who paid for her program – was her first client!

But she wanted more.

“My original box of AWAI treasures!” Left: The various resources Pam used to change her life starting in 2005. Right: The “heavily studied” FastTrack to Copywriting Success Bootcamp workbook from 2005, the year she started “Delray Motivators”

So, she started coming to AWAI Bootcamp, where she met up with five other new writers in particular – “first timers like me,” she called them.

They became fast friends – and spent time at Bootcamp talking about what they wanted to accomplish.

Then they made something like a secret pact:

That they’d all come back to the next Bootcamp with at least one new client.

But Pam didn’t leave it at that …

To make it happen, she organized a weekly call with the entire group.

They all vowed to support and encourage each other… to look at each other’s writing… to help improve it… to share everything they’d learned about copywriting from the various programs each of them had purchased. They even vowed to support each other when it came to landing the clients they wanted to write for.

Pam dubbed the group “The Delray Motivators” (For Delray Beach, where AWAI’s Bootcamp is held every year.)

And guess what …

Every single member of the Delray Motivators group, except for one, returned to Bootcamp the following year with at least one paying client!

Some had several …

And it wasn’t long before Pam and other members of her group were earning six figures as copywriters.

At the next Bootcamp, Pam shared her story with me and my colleague, AWAI President Rebecca Matter.

We knew immediately Pam was on to something… that she’d identified a tremendous need.

She and her group were living proof that not everyone thrives learning alone, in a vacuum.

That people learn better and faster with support and encouragement from fellow writers and experts… and with a full complement of resources at their fingertips.

We also knew that AWAI had the resources… the people… and the industry access to provide ongoing support on a scale far greater than Pam and her group ever could.

So, with Pam as our inspiration, we put together the inaugural version of Circle of Success.

We offered access to ALL of our learning resources.

We facilitated small “learning groups” where everyone could support each other.

We gave them access to us – and the chance to have A-level copywriters review their writing and offer feedback.

We created “live” classroom-style learning programs, where members could hone their writing skills.

We extended Circle of Success members an open invitation to Bootcamp, where we held special meetings and events that addressed the faster learning path Circle members were on.

These days, Circle of Success is all that and so much more.

We’ve added personal mentoring, training programs, more one-on-one contact, collaborative writing opportunities, step-by-step roadmaps, copy reviews, continuing education via monthly online webinars – all the things you’re going to learn about Tuesday.

Today, more members are thriving than ever before…

And we continue to get emails and letters from happy Circle members all the time – like Sharlet Brennan, who told us:

Sharlet Brennan

I don’t know where my business would be without AWAI. The Circle of Success Resource Library made all the difference. I went from offering one service my clients didn’t need anymore to offering many services they can’t get enough of. And I’m loving it!!

And Keith Trimels:

Keith Trimels

The flexibility that copywriting offers is truly priceless. I have clients from Australia to Germany to India… and they don’t even know I’m sitting on a sailboat. If someone would have told me a few years ago that I’d be writing for big-name companies with legendary copywriters in my Rolodex, I would have said, ‘You’re out of your mind.’ But here I am.

But something else happened once members started “graduating” from Circle of Success’s high-level training…

Something great for AWAI and Circle of Success members alike:

The industry took even greater notice!

More and more marketers and direct-response companies looking for new writers to recruit started contacting Rebecca and me …

And they were especially interested in Circle of Success members …

Because they knew how motivated Circle members are and the high level of training and personal attention they were getting from us!

And Pam? Her story has come full circle.

Today, in addition to her successful career as a copywriter, Pam serves as our Director of Copywriting Training AND as one of the mentors for Circle of Success members.

Again, you’ll meet Pam Thursday. And if you decide to become a Circle of Success member, she’ll be playing a major role in your success too!

That’s why we’re so excited you’ve decided to join us for our Virtual Open House on Thursday.

How Just the First Three Benefits You’ll Experience as a Circle of Success Member Can Make You Successful, 100 Times Faster

Yesterday I told you how Circle of Success was inspired by AWAI member Pam Foster and her “Delray Motivators”.

That little support group of AWAI members helped Pam and her Bootcamp friends keep learning and writing every day…

As a result, they not only wrote better sales copy faster… they were able to land new clients and start making money as writers quicker than they ever imagined.

Proof that motivation is a major key to success.

Fast forward more than a decade later and you now have Circle of Success

Only instead of just other AWAI members championing your success, you have the entire industry behind you:

  • A-level copywriters…
  • Top marketers…
  • Professional mentors…
  • Experienced coaches…
  • Veteran copy chiefs…
  • Teachers…

And, of course, ALL of us here at AWAI – me, Rebecca Matter, Paul Hollingshead, Mark Ford, Sandy Franks – all our industry contacts, partners and high-level influencers.

Ask any current Circle of Success member and they’ll tell you – stepping up to this level is like operating in an entirely different league.

There’s a flurry of activity around you.

You have support and guidance at every turn.

You’re constantly writing, getting feedback.

You can feel your abilities and confidence growing day by day.

At tomorrow’s Virtual Open House event, my guests and I are going to unravel how all these high-level pros work together to keep pushing you forward toward your goals.

I think you’ll be very excited… and very impressed.

Today, though, I want to give you some insight into three of the most popular of Circle of Success member benefits…

Benefits you’ll experience immediately – and can make your journey to success 100 times faster, easier and – just as important – more fun.

But first – a little bit about why copywriters today can really benefit from these high-level benefits…

The Game Has Changed…

Used to be, if you wanted to become a copywriter, you only had a few choices.

That’s because only a handful of industries were suited to direct mail – and by “direct mail”, we mean: writing a sales letter, putting it in an envelope with an order form and a buck slip or brochure, and mailing it.

Then came the Internet and everything changed.

Now, instead of just financial newsletters, health products, business-to-business and a few consumer products being suited to direct response…

Virtually every business in every niche can benefit from persuasive writing: travel and leisure, food and drink, parenting, crafts, personal fitness, pets, gardening, interior design, personal finance, photography, cars, boating, hobby sectors, gold and gold coin collecting, art, golf – the list goes on and on.  

Not only are there thousands of companies in all these niches – there are now dozens of ways to promote them – through websites, online ads, content articles, blogs, email campaigns, e-zines, e-letters, HTML letters, VSLs, video presentations…

The opportunities are endless.  

Same is even more true of the vast Business-to-Business niche…

Here you’re looking at a multi-trillion dollar industry – made up of hundreds of thousands of businesses selling goods and services to virtually every business on earth …

All in desperate need of case studies, white paper reports, online videos, lead generators, newsletters, high-level content and much, much more.

And while all this NEW opportunity is great news and very exciting for new copywriters breaking in…

It can also be head-spinning, if not downright intimidating.

Which should you choose – Business-to-Consumer (B2C) or Business-to-Business (B2B)?

Which niche should you focus on within that group?

What companies should you write for?

What kind of copy do they need?

And most importantly – which skills do you need to learn… in what order… and how do you learn them?

As a Circle of Success member, you don’t have to sweat it.

That’s because you’ll know exactly what to do… at every step of the process.

It Starts With a Personal Call

It starts immediately with something we’ve named “The CAP Call”.

“CAP” stands for “Career Action Plan” – and it’s the very first step in your Circle of Success journey.

The reason for this call is very simple: To determine the very best niche for you based on your personal interests, the work experience you’ve gained so far, what you perceive to be your strongest assets, and, of course, your income goals.

Over the course of this conversation with me, Rebecca or one of AWAI’s high-level mentors – we’ll narrow down the very best possibilities and leave you with a number of options to choose from.

If you already know which niche – even better!

We’ll spend our time together talking about all the possibilities for you as a copywriter… what will be expected of you… some of the sub-niches you can explore… the companies you could be writing for… even some ways to use copywriting to generate passive income for you in your chosen niche.

It’s a very valuable call and Circle of Success members love it.

That’s because it, once and for all, eliminates “paralysis by analysis” – that helpless feeling of not being able to take action because of all the choices in front of you.

Your Personal Path

Once we’ve completed our CAP call together – it’s on to your personalized learning path.

That’s where we lay out a step-by-step educational plan especially for you – based on the niche you’ve settled on.

Of course, no one plan is like another.

We may encourage you to finish your Six-Figure Copywriting program if you haven’t already. That provides you with a solid foundation in direct-response and persuasive writing.

Then we may set you up for our online Targeted Learning Programs – the Circle of Success exclusive, advanced teaching where we drill down the five elements of the sales letter – headline, lead, body copy/proof, offer and close.

Then we’ll move you into programs more closely connected with your niche…

Find you spec assignments to work on that are connected to your niche – and have you work with a writer or a mentor who has had some experience writing what you want to write.

Of course, if you decide you want to move into Business-to-Business, your learning will take a different path, where the focus will be on persuasive writing connected to the business buyer and their unique needs.

The point is, as a Circle of Success member, everything is tailored to you.   

Everyone Benefits from a Mentor

And I mentioned mentors.

Every Circle of Success member has access to mentors at every stage of the learning process.

Mentors are available to help you whenever help is needed. Some have likened the Circle of Success mentor program to having a personal concierge throughout your entire educational journey… and beyond.

Wondering what step to take next? Ask your mentor.

Looking for a specific course? Your mentor will get it for you.

Need help with an aspect of the writing process? Your mentor can help you.

Want feedback on a piece of writing? Email your mentor.

Want to work with Paul Hollingshead, Sandy Franks or someone else on a specific writing project? Your mentor can arrange it.

Want an introduction to a specific client? Ask your mentor.

Even if you want to switch niches – your mentor can help you make all the arrangements necessary for getting you a new, updated learning path and on your way.

Bottom line: your mentor is there to help, support, encourage and guide you at every step.

Between the CAP call… your customized learning path… and mentors to help you every step of the way – it makes learning so much easier…

And your chances of success are so much greater.

That’s why it’s no accident that our most successful AWAI members are, indeed, Circle of Success members who have taken full advantage of all these personalized benefits

They immediately recognized that having a team of people behind you, championing your success is so much easier than “going it alone”.

In fact, tomorrow you’ll hear from three AWAI writers who have used their Circle of Success memberships in very different ways to achieve their dreams of living the writer’s life.

And remember – each has agreed to reveal their #1 secret for success – a tip you can use whether you decide to join Circle of Success or not!

And remember too…

Today I touched on just three of the benefits of “Circle” membership – the CAP call, the Customized Learning Path, and Personalized Mentoring.

July 9th (Tomorrow) at Noon Eastern…
Mark Your Calendar now!

There are many, many additional benefits of Circle of Success membership we’ll be covering in far more detail during our Virtual Open House tomorrow.

You do not want to miss it…

Especially if you’re thinking that now could be the right time in your life for Circle of Success membership.

That’s because, for you, I’ll have a very special announcement during our broadcast – something only Virtual Open House attendees will be able to take advantage of.

If you haven’t already – be sure to mark the time and date in your calendar: Thursday, July 9th  at 12 p.m. Eastern. If you use an electronic calendar, click here and the time and date will be automatically posted.

Tomorrow, my team and I will be sending you instructions for logging on to our live event – so please look for those in the morning.

Ask Your Question Here…

Instructions for Accessing Thursday’s Open House

We’ve made accessing the Virtual Open House very simple for you

  1. You’ll watch the Virtual Open House on your computer through a platform called Zoom. On Thursday, July 9th, shortly before the event starts, we’ll send you an email with a direct link to the event. Just click it and follow the instructions!
  2. If you use an electronic calendar on your computer or smart phone, and you’d like to set up a calendar reminder of the event, simply click on the Calendar Widget below, select the calendar you use and your reminder will be set.
  3. Have your questions for Katie ready!
Add to Calendar

Have a Question for Katie?

Because our Virtual Open House is “live,” you’ll have ample opportunity to ask Katie questions in real time.

In the meantime, if you have any questions now — or if there’s something specific you’d like to see covered during Thursday’s open house — simply click on the button below, type in your question or comment, and Katie will get back to you personally.

Ask Your Question Here…